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Cross-border EC MBA

Cross-border Electronic Commerce MBA Program

Introduction

Cross-border e-commerce refers to a type of transaction process where transacting parties located in different customs territories use e-commerce platforms for product display, transaction conclusion, cross-border payment, and cross-border logistics transportation. Cross-border e-commerce is not only an extension of traditional trade in the context of “Internet+” but also a manifestation of e-commerce in import and export trade.

The emergence of cross-border e-commerce has greatly improved operational efficiency. Compared to traditional trade distributors, cross-border e-commerce provides a significantly increased range of products and categories, with faster product updates, more precisely meeting the pain points of overseas consumers. Therefore, cross-border e-commerce has developed rapidly in recent years. The development of internet technology has further promoted the prosperity of cross-border e-commerce, while the shortage of cross-border e-commerce talent has become an important factor restricting its development.

This program will fully leverage the disciplinary strengths of the MBA program, e-commerce program, and information management and information system program at the School of Management, Jiangsu University. It aims to integrate high-quality resources from both universities and enterprises (including Alibaba and numerous alumni-owned enterprises). Guided by the rapidly growing demands of the global e-commerce industry, the program will offer customized training to develop cross-border e-commerce management and entrepreneurial talents who possess bilingual and cross-cultural communication skills, systematically grasp basic theoretical knowledge and methods of cross-border e-commerce technology, and demonstrate advanced theoretical and practical proficiency in e-commerce with an international perspective that facilitates localized implementation. It will provide a rich online learning system and progressive course materials. Additionally, it will connect with theoretical teaching, establish internship mechanisms, and offer extensive corporate internship and entrepreneurial platform resources for international students studying in this program direction in China.

Objective

This program aims to cultivate interdisciplinary management and entrepreneurial talents oriented towards cross-border e-commerce applications. Students will master the basic theories, knowledge, and skills in business administration and cross-border e-commerce, enabling them to engage in complex management and business roles in the field of cross-border e-commerce. MBA students in this program direction will have the opportunity to gain a deep understanding of the cross-border e-commerce ecosystem, current development status, and trends through the study of theoretical courses and the accumulation of practical experience. They will also acquire a certain level of strategic planning ability in e-commerce and digital business capabilities.

Requirement

Students will (1) master the systematic basic management theories, business knowledge, and necessary computer expertise required for the MBA program; (2) possess fundamental skills in e-commerce technology, e-commerce payments, and e-commerce logistics; (3) have knowledge of cross-border e-commerce economics, e-commerce and online marketing management, and understand certain social, humanistic, economic, and e-commerce legal principles; (4) demonstrate strong abilities in analyzing and solving practical problems, designing e-commerce systems, engaging in business activities, and conducting cross-border trade, along with organizational management skills; (5) use proficiently Chinese to read business documents and possess basic listening, speaking, and writing skills for business activities.

Upon graduation, students should acquire the following knowledge and abilities:

- Business Acumen: Students will learn fundamental management theories, international business theories, and relevant policies and regulations. Through studying MBA core courses such as management, accounting, and marketing, they will gradually become familiar with the Chinese and global market environments and business operations, and deeply understand the key elements and latest industry developments in cross-border e-commerce.

- Interpersonal Skills: Students will study courses such as customer relationship management, cross-cultural communication, and business negotiation techniques to enhance their information transmission and cross-cultural communication abilities in an international business context. This includes the ability to bridge differences, compete effectively, and facilitate cooperation.

- Entrepreneurial Spirit: Relying on the unique school-enterprise cooperation talent training model, students will have the opportunity to utilize Alibaba’s cross-border e-commerce training platform for independent entrepreneurial practice while studying entrepreneurial basic courses. This will enhance their entrepreneurial awareness, master entrepreneurial methodologies, and accumulate practical experience for future entrepreneurial development.

Duration of Study and Degree Awarding

The academic duration for this program is 2 years. This period is divided into one year of theoretical instruction (combining lectures, case studies, and practical experiments for certain courses) and no less than six months of practical training in cross-border e-commerce. Each student is required to write a practical MBA thesis based on their cross-border e-commerce training project.

Upon completing the prescribed credits and successfully defending their MBA thesis, students will be awarded a Master of Business Administration (MBA) degree from Jiangsu University.

Curriculum

Course title

Credit

Remark

Common course

Overview of China

3

Compulsory course

Business Chinese

4

Core Course

Advanced Management

3

Compulsory course

Finance and accounting

2

Microeconomics

2

Marketing

2

E-commerce strategy and case studies

2

Organizational behavior

2

Cross-border e-commerce management information system

2

Business big data mining and processing

2

International trade theory and practice

2

Human resource management

2

Digital models and decision-making

2

Optional course

International Business Law

2

At least ten credits

Cross-border e-commerce payment and settlement

2

Electronic commerce logistics

2

Security of e-commerce

2

Entrepreneurial management

2

Network marketing practice

2

Cross-cultural communication

2

Customer relation management

2

Innovation of business model

2

Brand packaging and communication

2

Business negotiation

2

Amazon platform implementation course

1

Aliexpress platform operation course

1

eBay platform operation course

1

Practice course

Cross-border e-commerce entrepreneurship training, the time is no less than six months

Compulsory course

Thesis

Thesis on cross-border e-commerce entrepreneurship training project

Compulsory course




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